The content of your law firm's site is one of the most important factors of the web site's success, yet it is often overlooked. Appropriate content is essential for converting the visitors of your site into clients. Your content is equally important in getting more web traffic to your site via search engines.
The content for your site should be written with the purpose of convincing visitors to contact your firm. The site content has to make the visitor want to choose your firm to handle their legal issues. Visitors come to your site hoping to find a lawyer they can trust, and it is up to the site to make them believe you are that lawyer. They want to know if you are qualified and have the necessary expertise to help them. Having your practice areas listed on one page is okay, but the ideal method would be to have separate content for each area of expertise. If you can show your experience in the particular area the visitor is interested in, they will be much more likely to trust you with their situation, and contact your firm for a consultation.
Not only can the content you put on your site show your specific areas of expertise, but it can also be invaluable for getting you more traffic to your site via the major search engines. Law web sites that have quality, original content get more traffic than sites with minimal information. Basically, the more relevant content there is the more traffic the site will receive. A site with 6,000 words will not get as much traffic as one with 10, 000 words. The site with more information will naturally be richer in keywords, a search engine necessity. As long as your content is unique and related to your site, the more information you can get on the site, the better it is.
Do not duplicate content. It seems like it shouldn't even have to be said, but you would be surprised at how many people, lawyers included, copy information from someone else's site and put it on their own. Search engines like Yahoo! and Google really don't like it and will remove any duplicate content from their indexes. This could be extremely detrimental to your rankings.
Another thing that is not acceptable is to have the same content on multiple sites. Even if it is your own content, you should not have multiple sites that are the same. If you have more than one domain, make sure you set up a forward to your main domain from your secondary ones. This can help you keep your site on the search engine indexes.
The best choice may be to have a content writer, who understands SEO, or search engine optimization, help you fill your site with quality, original, relevant content. It may not be the least expensive way, but you can be assured that your sites content will be everything you need it to be.
Be sure to update and add content regularly. This keeps your site new and up to date and optimized for the search engines. Potential clients do not want to look at a site that hasn't been updated or posted to for months or years.
If you make sure that the content of your firms website is original, quality information you will get more business from it and increase your revenues as well as keep more client's coming in via search engines. It may take time and money to get your site to where you want it, but it will all be worth it.
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