The most valuable thing online is original content. How is original content created? It begins with either original thought or an original perspective on existing content.

The problem with original thought is, although it is probably very common, it must be expressed to be shared. It can only be expressed either verbally or in writing. Both are different skill sets. For the Web, writing is writing and verbal can be either audio or video w/audio. Writing is more work and all require a separate talent.

So it is easier to proceed in sections. ID the original thought, organize it and decide how it should be expressed. Work on the expression until it matches the thought as closely as possible.

That is how to get great content which will eventuate into great traffic for your Facebook page or anything online.

The overwhelming majority of people who provide content for the Web have the original thoughts, but they are never conveyed online. There seems to be an invisible border.

Out of everything I do to drive traffic to a website, how it is built, keyword research, site optimization, advertising...everything...it all can be replaced with consistent, regular original content.

So why is there so much mediocre content on the Web? Google referred to it as a "cesspool" a few months ago. It is because of two primary reasons. 1. People don't realize what they are sharing, there is a formality to it that people new to the Web bring; that is not necessary. We forget how far we have come and how quickly. Adding content to the Web is actually publishing something. Prior to the Web getting published was a big deal. The second thing is that providing quality content is actual work.



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